Google Business Profile is a free business listing from Google. It allows you to provide details and photos of your business, including your location, services, and products.
Creating this free profile is a great way to increase your visibility across Google services. Information from your Google Business Profile may appear in Google Search, Google Maps, and Google Shopping.
Google Business Profile is only available to businesses that have contact with customers. This includes businesses with a physical location (like a restaurant or store) and businesses that provide services by meeting with clients in other locations (like consultants or plumbers).
If you have an online-only business, you’ll have to stick to other Google tools like Google Ads and Google Analytics.